Product Updates
Sequences 2.0: cadences that react to your prospects
Branching steps, reply-aware pauses and per-timezone sending are now live for every workspace. Here is what changed and how to migrate an existing cadence.
· 5 min read
Blog
Notes on building a modern GTM motion
What we ship, what we learn from customers, and the tactics that hold up in the field.
GTM Tips
How to build an ICP that actually converts
Most ideal customer profiles are a list of industries and headcount bands. Here is the sharper version that predicts revenue instead of describing it.
· 7 min read
Case Studies
How Northwind grew outbound pipeline 214% in five months
A twelve-person sales org consolidated four tools into SigmaGTM, cut bounce rate to under 2% and tripled meetings booked per rep.
· 6 min read
GTM Tips
The 2026 cold email deliverability checklist
Authentication, warm-up, volume caps and content hygiene — the unglamorous work that decides whether your sequence gets read at all.
· 8 min read